Whale has been named as overall winner as the Chartered Institute of Marketing Ireland celebrated its centenary year at the Marketing Excellence Awards at Belfast’s City Hall.
The Whale team celebrate as they scoop three prestigious awards including Marketing Excellence for Engineering, Best New Product or Service Introduction Campaign and the one off overall Centenary Marketing Excellence Award for the private sector.
Over recent years, the company has focussed on innovation and marketing, resulting in a stream of market leading products and significant company growth. Whale entered two campaigns, in the Engineering category for the innovative under vehicle Space Heater for the recreational vehicle market, and the heavily contested New Product/ Service Introduction award for their electronic Intelligent Control marine pump systems. The company was also selected for a special centennial Marketing Excellence Award.
‘We are so proud to have been recognized by CIM Ireland by winning these awards. Innovation is central to everything we do at Whale, and it is great to celebrate the success of launching unique new products and creative campaigns. Receiving these awards also reflects the huge efforts of our dedicated and creative marketing, commercial and design teams. Everyone goes the extra mile to create the best marketing campaigns we can. In particular, winning the overall marketing excellence award is a huge boost for everyone in the company.’ Claire McCrea, Whale Marketing Manager.
Whale’s culture of innovation and customer focus guides all marketing activities. The marketing team works in collaboration with sales and design engineering teams and always strive to deliver high quality communications in a truly integrated approach.